The Uniform Project, founder
Sheena Matheiken
Why I Wore One
Dress for a Year
Sheena Matheiken founded the Uniform Project, an online platform that uses fashion as a vehicle to propagate sustainability and social responsibility in consumer culture. The project raised over $100,000 for the education of underprivileged children in India.
Biography
Irish born, Indian raised, and New York based, Sheena Matheiken founded the Uniform Project – an online creative platform that uses fashion as a vehicle to propagate sustainability and social responsibility in consumer culture.
In May 2009, Sheena took on an unusual challenge by pledging to wear the same dress for a whole year to raise money for the education of underprivileged children in India. Her challenge was to re-invent this dress daily with only reused, vintage, pre-owned or donated accessories as a way to freshen up the dialogue of sustainability in fashion.
By the end of the project, the U.P raised over $100,000 in funds for the kids and was featured in news publications, fashion magazines, blogs and TV shows around the world.
Sheena took on an
unusual challenge by pledging to wear the same dress for a whole year
Prior to U.P, Sheena worked as a creative director in advertising with over a decade of experience in design and technology, which was instrumental to the viral success of the Uniform Project.
Following her yearlong challenge, Sheena was named one of Elle Magazine's Women of the Year 2009.
Website: theuniformproject.com
