Designer and Trend Forecaster
Kristina Dryza
Japan: Trendsetter
of the Future?
Kristina Dryza is a consumer trends expert for media agencies and innovation
bureaus in London, New York and Tokyo. She helps to companies make the
imagined future real by translating emerging trends into new products.
Biography
Kristina is the retained consumer trends expert for media agencies and innovation bureaus in London, New York and Tokyo. Kristina helps companies make the imagined future real by translating emerging trends into new products, spaces and experiences. She is also a Business Ambassador for the State of South Australia.
Kristina loves participating in all forms of culture, lifestyle, cuisines, arts and history. She is known for taking the attitudes, emotions and behaviours driving global consumer trends and using these insights to making a dreamed future real.
…make the imagined future real by translating emerging trends into new products, spaces and experiences…
She envisaged what Japanese department stores would look like in 2017. Kristina took bankers from the Netherlands on innovation and inspiration tours of London to help them create a more consumer responsive financial industry in their homeland.
