Publicis Groupe Asia, chief creative officer
Calvin Soh
Good is
contagious
Calvin Soh has been with the Publicis Groupe for 14 years. Having won
over four hundred international, regional and local creative awards, he
ranks among the Top 10 Influential Creative Directors in Singapore.
Biography
Calvin Soh has been with the Publicis Groupe for 14 years. He joined Saatchi in 1996 and within two years, his award-winning campaigns for Toyota, Hewlett Packard, Lexus, Visa, CapitalLand, and the Republic of Singapore Navy helped make Saatchi Singapore Ad Age's Global Agency of the Year 1998, which was the first time that a Singapore agency beat illustrious agencies in London, NY, South Africa, and Europe.
Calvin has worked in Vietnam, Hong Kong, Malaysia, Tokyo, and The Philippines on Pan-Asian and local accounts. He has been featured among the 'Top 50 Singaporeans' in the national papers.
Calvin was also ranked number one in Asia 2000 by Campaign Brief and has been in the top three for four consecutive years, having won over 400 international, regional and local creative awards.
Calvin decided to seek a new challenge outside Asia and decided to join Fallon New York in 2000. He has worked on accounts for Fortune 500 companies including EDS, United Airlines, Johnson’s Control, Citibank, Timberland, as well as new business pitches in both New York and Minneapolis.
Calvin set up Fallon Asia (Singapore and Hong Kong) in 2002 and is the company’s President and Creative Director. Within the first year, Fallon was ranked a top ten creative network. Calvin’s campaigns for Toyota, Time Magazine, VW, HP, Lexus, Visa, American Express, Qualcomm, United Airlines and the Republic of Singapore Navy have won Gold and Silver Pencils in New York's The One Show, as well as Lions, D&AD pencils, awards from Communication Arts and top honours at Asian regional shows.
Calvin was also ranked number one in Asia 2000 by Campaign Brief…
In 2007, Calvin was given the additional role of Vice Chairman and Chief Creative Officer for Publicis Asia. Publicis Singapore won a Gold Lion for Nike and Publicis India and Publicis Thailand have each won a Silver Lion. The year ended with Publicis Asia voted Media magazine’s “Asia's second most creative” and the “network to watch for in 2008”.
In 2008/09, under Calvin’s creative leadership, Publicis Asia scored metals at all major international and regional award shows, including Cannes, One Show, Clio, Spikes and 11 in-book nominations for The Work. He was also awarded a Best in Show at Adfest and a Silver at LIA for Nike. For the second consecutive year, Calvin was named as one of the Top 10 Influential Creative Directors in Singapore. His work has resulted Publicis India, Publicis Hong Kong and Publicis in Philippines moving into the Top 5 Creative Agencies in their countries.
Calvin was a marksman and sergeant in the 35th Battalion Singapore Combat Engineers, Amphibious Bridging Brigade. He is at the beck and call of his wife Arlette, son Dylan, daughter Ava and JR, the Jack Russell Terrier. Together, they’ve trained Calvin well.
Website: www.publicismodem.com
