By Nat Lim
Photography by Wilson Wong
Local social enterprise Qi Global has launched a new movement, Urban Eco-Warriors (UEW), to educate consumers who desire to shop ethically without compromising on style.
At the launch event on June 6 at 313@somerset, shoppers were asked to pledge to become an Urban Eco-Warrior (UEW). "It is heartening to see so many young shoppers pledging to be Urban Eco-Warriors. Our target is to have a regional community of 'cool and conscious' consumers who use the UEW Facebook platform to get updates on the latest conscious products and interact with each other," said Mette Kristine Oustrup, founder and CEO of Qi Global.
Shoppers were urged to take a photo flashing the UEW hand sign. For every picture taken at the event and for each "like" on the UEW Facebook page, Qi Global will plant one seed in Borneo.
The Eco-Warriors at the launch event came from around the globe to promote their cause. They had spent 100 days in the jungles of Borneo to film the global documentary 'The Rise of the Eco-Warriors'. There was also a fundraiser event that night, where for each ticket bought to the 40 for 40 A Rainforest Rehabilitation party, 40 seeds will be planted in Borneo.
Eight shoppers also took part in the Urban Eco-Challenge at 313@somerset, where they discovered the green features of the mall which has earned a BCA Green Mark (Platinum) Award for sustainability.
Qi Global is aiming for 10,000 "likes" on the UEW Facebook page in order to build an online directory of eco-friendly products. Visit their page at www.facebook.com/TheUrbanEcoWarriors for more information on eco-friendly products.
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